Monday November 26, 2012

WILMINGTON -- Downtown shopping was more popular on Saturday than Friday, according to area downtown businesses.

"Everyone was openly very excited to the whole concept of buying local," C.S. Wurzberger said.

She is the daughter of the owner of the 1836 Country Store and works on busy holiday weekends like this one past. The store specializes in selling fudge, candy, cheese, syrup and plenty of gifts, such as stuffed animals and t-shirts.

Wurzberger talked to the Reformer about how the area is a tourist community, but lots of locals showed up, as well as second-home owners.

"There were no lines at four in the morning," she joked.

Being close to the Mount Snow ski resort, which is popular for families to visit on Thanksgiving weekend, makes downtown Wilmington a popular area for shoppers the day of or the day after Black Friday.

Wurzberger also mentioned American Express' promotion for Small Business Saturday, which has begun to catch on. It is between Black Friday and Cyber Monday.

"The three are linked together, which is cool," said Nancy Logan, owner of Wilmington Candle Company, just across the street from Country Store.

Logan talked about how she had heard radio commercials and announcements for Small Business Saturday. She also mentioned that Saturday was a lot busier than Friday.


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"People came out specifically to support local businesses and you're noticing it more and more every year."

Hayseed Gifts, which is on the same side of the street as Wilmington Candle, had been largely affected by last year's Tropical Storm Irene. All the store's records had been lost in the flood.

"It's a totally new year," said owner Stephanie Donnelly.

Donnelly talked about Saturday being a little bit better for sales than Friday, but overall, thought she did about the same.

Besides starting new records, Donnelly had to re-stock her store.

"We have such little merchandise right now, but more is coming soon," she said.

The Family Dollar, which is further up Route 9 than the other stores and closer to Shaw's Supermarket, experienced a really busy surge of customers on Saturday.

A lot of people were seen buying Christmas stuff and taking advantage of the deals the Family Dollar had to offer.

"Saturday was a lot busier, especially from lunch to mid-afternoon. That was probably the busiest time," said Meridith, a new employee who just experienced her first Black Friday. "Then it died down."

Chris Mays can be reached at 802-254-2311, ext. 273, or cmays@reformer.com.