BRATTLEBORO -- Mondo Mediaworks, a growing content marketing agency, has added two new employees: Shane McFalls as videographer and and Mike Ranellone as curator.
McFalls will play an essential role in planning, shooting, and producing video segments, while Ranellone will manage and create written content for clients’ social media networks and blogs.
"Shane and Mike have the creative spark to keep content fresh, engaging, and authentic," said Luke Q. Stafford, Mondo’s owner.
McFalls comes to Mondo after five years in Salt Lake City where he shot and produced web videos for the ski industry. He brings extensive technical knowledge and a natural sense of humor that wins over online audiences.
"I love the diverse nature of the projects Mondo takes on," said McFalls. "We could be shooting documentary-style footage in the morning and brainstorming jokes for a lighter project that afternoon. That kind of flexible collaboration is a lot of fun."
Originally from Syracuse, N.Y., McFalls studied communication at SUNY Albany.
While earning his bachelor’s degree in English and music at St. Lawrence University in Canton, N.Y., Ranellone began writing for NYSkiBlog.com and gained valuable skills as an intern with the Eastern Ski Writers Association. His connections in the ski industry led him to Mondo, where his ability to share experiences will be an asset in creating content for the web.
"At Mondo, I have the chance to connect with so many different stories using social media," said Ranellone. "That connection has always been my focus with writing."
Ranellone grew up in Saratoga Springs, N.Y.
For more information, visit www.mondomediaworks.com.