Saturday April 6, 2013

BRATTLEBORO -- The Brattleboro Reformer and Pittsfield, Mass., -based publisher Big Head Books are partnering to offer the "Brattleboro Reformer Story Series," a new community outreach initiative from the Newspapers in Education (NIE) division of New England Newspapers Inc.

"Danny Dollar Millionaire Extraordinaire -- The Lemonade Escapade," by Big Head Books founder and author Ty Allan Jackson, has been chosen as the inaugural book for the project.

The book was selected for its positive messages and promotion of financial literacy and entrepreneurship, according to Warren C. Dews Jr., who oversees the company’s NIE program in his role as vice president of circulation for New England Newspapers.

Jackson said the message of the series is about "going after your dreams" and becoming "whatever it is you want to become."

"I am grateful that the Brattleboro Reformer has thought of Danny Dollar and for it to be the first [book] in this series," Jackson said.

One chapter a week will run for 15 weeks in the Reformer and in sister publications the Bennington Banner, Berkshire Eagle and North Adams Transcript. The series begins today.

Dews said he hopes to work with other children’s authors from New England to run a similar series.

"The reason why we have NIE is to grow engagement through a product that people use in their daily lives," Dews said.


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"With the newspaper, every day is like getting a brand new textbook to share information from."

The weekly Story Series chapter will appear on New England Newspapers’ NIE website, www.nieonline.com/neni. The site also offers free curriculum materials and activities for educators and students, including vocabulary building and test-prep tools, word games, current-events quizzes, news videos and contests.

For more information about the Story Series or NIE, call Chris Oldham, the circulation sales and marketing manager for New England Newspapers, at 413-344-3454.