BRATTLEBORO -- Aldi, which bills itself as a discount grocer, will be opening its 762 Putney Road location on Jan. 9 with a grand opening and ribbon cutting, beginning at 8:30 a.m.
The new Brattleboro store is part of ongoing expansion of Aldi in the Northeast, which also includes the opening of new stores this week in West Springfield, Mass., and Riverhead, N.Y. Several other stores are slated to open in the Northeast in 2014.
Following the 8:30 a.m. ribbon cutting there will be an official public opening at 9 a.m., featuring product sampling and on-site sweepstakes.
Aldi Inc., which is based in Germany, currently has 1,300 stores in the United States, mostly in the Midwest and in the East. It plans to open another 650 stores in the United States over the next five years.
According to the Wall Street Journal, if Aldi reaches its goal, it will become the country’s biggest discount supermarket chain by store count.
The Albrecht brothers founded Aldi and Trader Joe’s, though the two grocery stores are not operationally or financially connected.
Aldi has prospered by selling low-cost foods and other grocery items, mostly under its own labels, which include Simply Nature potato chips, Tuscan Garden Salad dressings and Fit&Active protein bars, according to the Wall Street Journal.
Jim Hertel, a grocery industry analyst at Willard Bishop, told the Wall Street Journal that discount, limited-assortment stores such as Aldi have attracted cost-conscious consumers, especially in the past five years during the economic slowdown.
Hertel noted that even when an economy improves, consumers tend to stick with those retailers.
Aldi’s location in Brattleboro used to be the location of the Kipling Cinema, which closed in March 2011. The old cinema was razed and a new building was constructed on the site.