CONCORD, N.H. (AP) - Public Service Company of New Hampshire is looking at whether a little peer pressure can prod people to reduce their electricity use.
According to reports, starting this month, PSNH will send 25,000 letters to residential customers with special reports about their most recent power usage. About half will see comparisons to their own usage from the previous month, while the others will see their usage compared to their neighbors.
PSNH spokesman Michael Skelton says the comparisons won't be between individual homes, but rather aggregated data about area residents. He says the idea is based on an approach known informally as "nudging" - or getting people to change their behavior by giving them more information.