Business Briefs

Local magazine joins forces with new startup

BRATTLEBORO >> SO Vermont Arts & Living magazine and ViewBoost—Discover Vermont recently announced a strategic partnership designed to benefit the magazine's advertisers and readers while promoting tourism in Southern Vermont.

"SO Vermont Arts & Living magazine is delighted to name ViewBoost its 'Official Mobile Travel Application,'" said Lynn Barrett, publisher and editor of the magazine. "Our partnership with ViewBoost will enhance travel knowledge for our readers and digital audience. We believe this partnership will help grow both organizations and provide superior service to our customers. Both of us are in the business of promoting Vermont tourism and providing exposure to Southern Vermont's businesses and tourism venues."

ViewBoost—Discover Vermont offers local businesses the opportunity to showcase themselves through enhanced listings, professional and open sourced photography as well as social networking. SO Vermont Arts & Living magazine will offer bundled advertisement packages to their customers that will include listings on ViewBoost at a reduced rate. The magazine will also promote ViewBoost on its digital platforms.

"Vermont's future is dependent to a great extent on a vibrant tourist sector," said ViewBoost co-founder Roger Allbee, who served as Vermont's Secretary of Agriculture, Food and Markets and who was instrumental in developing several State Councils on tourism and agriculture. "As a native Vermonter, (my son) Doug and I are passionate about Vermont, and ViewBoost is a testament to our commitment to help Vermont thrive through technology as well as a commitment to operate with a cooperative and collaborative approach."


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