New bakery and cafe opening in Brattleboro

Wednesday February 6, 2013

BRATTLEBORO -- A new eatery that is part-cafe and part-bakery is slated to open on Putney Road by mid-February.

It will be called Delightfully Delicious Cafe and Bakery.

"I bake a lot," said owner Laura Sage. "I had a lot of people tell me I should quit my job. When the economy changed, everything changed."

After B.J.'s Wholesale, where Sage was employed, started downsizing, she decided to start looking into the possibility of opening up her own bakery.

"I'm looking forward to this new adventure," said Sage. "I didn't intend to do this, but work is really scarce. So I decided I'll work for myself."

During June and July 2012, Sage started preparing for the new endeavor. In November, she obtained the ownership of the lease for the building. Construction began shortly after, at the end of the month.

"There was lots to do with permits," she said.

The location for Delightfully Delicious is at 747 Putney Road, where the Perfect Image printing shop had been located. Sage thought it was a good place to get not only foot traffic, but it would also attract people traveling in vehicles.

"It's a one-stop-block shop," said Sage, citing things people can do once they park their car in the lot where Delightfully Delicious will be. "People can sit down and have a coffee, get their taxes done, get a hair-cut, have their car repaired, do their laundry and have a beer."

The building will be able to seat 20 people. Sage hopes to eventually hire someone to deliver food as well, which will reach within about a 10-mile radius.

She wants to get nearby companies to give her times when employees will have their lunch breaks, so her team can anticipate who will be coming in and what they may want.

Sage has baked cakes for weddings and pies for every occasion. She's never owned her own business before, but she is ready to give this a shot.

Her idea is to promote healthy eating and incorporate it into a small cafe setting. Sage said she will be looking into finding the freshest foods, with no MSG, no preservatives and no additives.

There will be a full breakfast menu, soups, salads, grinders, specialty sandwiches and plenty of baked goods.

Sage told the Reformer that she is a big coffee drinker and has been sampling flavors from different vendors.

Sage has a lot of family support. Some of her relatives will be at the store, working alongside her. She has been baking cakes and pies for members of her family for a long time.

"Anything can be requested. Doesn't mean I can make it," joked Sage. "But anyone who has requested something, it's always come out to their satisfaction."

Sage was born in Brattleboro, but moved to Vernon later in her life. She's been a Vernon resident for 35 years, where she's lived with her husband. The couple has five children.

The store will be taking applications for available shifts and positions soon. The hours will be from 6 a.m. to 8 p.m.

Chris Mays can be reached at 802-254-2311, ext. 273, or Follow Chris on Twitter @CMaysReformer.


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