Reformer readers help those in need

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BRATTLEBORO — The Reformer's fifth "Feed Your Mind, Feed a Family" campaign has returned this holiday season, partnering with Hannaford Supermarket at 896 Putney Road, and with local newspaper readers to help provide individuals and families with Thanksgiving-inspired meals.

On Friday, Reformer representatives along with Hannafords and St. Brigid's Kitchen volunteers packed away 17 12-pound Butterball turkeys and other Thanksgiving goodies.

"It's a big driver for project feed," Gary Lavariere, NENI circulation sales and marketing manager, said. "We do it to get new subscribers and give back to the community at the same time."

Last year the Brattleboro Reformer helped feed more than 100 people.

"It feels good to be able to give back to our local community, which in the last year and a half has become our main focus," Josh Unruh, the Reformer's advertising manager, said. "To become more of the local newspaper that we used to be."

One of the main drivers of the project is Carolyn Pieciak who helps run Brigid's Kitchen on Walnut Street, where the turkeys and meals are being donated.

"It's the gospel imperative of feeding the hungry," Pieciak said. "You just want to relieve that with your neighbors. It's very rewarding."

The campaign is driven by New England Newspapers Inc., which operates the Reformer.

For every newspaper subscription sold between now and Dec. 18, the Reformer will donate one to three turkey meals with all the fixings. The number of meals donated will correspond to the length of the subscription.

Warren C. Dews Jr., vice president of audience development for New England Newspapers Inc., said the idea of the campaign is to engage readers, not only through the content provided in the local paper, but in terms of connecting with the community in addressing its greater needs. The goal, he said, is to serve hundreds of people in southern Vermont and the other readership regions of the Reformer.

To learn how your subscription can help a family in need call NENI customer service at 800-245-0254.

To learn how you can help volunteer at Brigid's Kitchen on Thanksgiving call Ray Branagan at 802-574-4649.

Harmony Birch can be reached at hbirch@reformer.com, at

@Birchharmony on Twitter

and 802-254-2311, Ext. 153.

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