Seventh Generation develops detergent packs


BURLINGTON >> Seventh Generation, a leading household and personal care products company and a pioneer in the eco-friendly products space, recently announced the launch of new Free & Clear Laundry Detergent Packs. Safer Choice Certified by the Environmental Protection Agency, the latest innovation from the brand offers consumers a premium biodegradable laundry detergent pack, while continuing the company's mission to encourage ingredient transparency within the industry.

For more than 25 years, Seventh Generation has operated with the health and safety of families in mind, and remains a firm advocate for ingredient disclosure and consumer product awareness. Its new laundry packs are EPA Safer Choice Certified, and a USDA Certified Bio-based product at 94 percent, as well as free of optical brighteners, dyes and VOCs. While safety is top of mind, the brand also understands families want a laundry detergent that works. Seventh Generation's new laundry packs, are formulated to dissolve in all temperatures, safe for use in HE machines and feature quadruple-enzyme power to remove stains.

"Rather than spend money adjusting our packaging or advertising about the importance of locking up a product, Seventh Generation focused our time and resources to address the issue of safety head on by developing a new laundry pack that meets the EPA Safer Choice Standard," said John Replogle, CEO of Seventh Generation. "We remain committed to creating products that are both safe and effective and take pride in offering consumers new choices that align with our mission to nurture healthy homes."

The packs will be available in two packs, one of which is available exclusively as part of Target's Made to Matter program: Seventh Generation Free & Clear Laundry Detergent Packs and Seventh Generation Citrus & Cedar Scent Detergent Packs.

For more information about Seventh Generation, visit


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