Turning 'likes' into scholarships for YMCA


BELLOWS FALLS -- When Clark-Mortenson's "Facebook Task-Force" came up with the creative idea to turn "likes" on their Facebook page into scholarship dollars for Meeting Waters YMCA's Reach Out to Youth Fund, they then thought, "And why not invite some friends of ours to join us?"

On July 1, Clark-Mortenson along with Savings Bank of Walpole, Claremont Savings Bank and Brattleboro Savings and Loan all launched campaigns through which they will donate $1 for each new "like" on each of their pages to the regional Y's youth scholarship fund. The campaign runs through the month of July.

"This is a win/win," said Sarah Dresser, chairwoman of Clark-Mortenson's Facebook Task Force. "We get to raise money for a great organization, we get to partner with other businesses that focus heavily on supporting the communities that surround us, and we get to increase our social media footprint! It doesn't get much better than this."

"We've partnered with Clark-Mortenson for insurance and risk-management support since before I joined the Meeting Waters Y staff in 1998," said Meeting Waters YMCA Executive Director Steve Fortier. "They've always been fantastic business partners. Now, as their '2014 Charity of Choice' they're supporting us in a number of other ways, as well, including this innovative idea of turning 'likes' into scholarship funds. Like us, the folks at Clark-Mortenson are deeply committed to the well-being of the people in the communities they serve. And, they pulled in three other pillar institutions in the region to join them. We're grateful for the support of all four organizations."

For more information about the Facebook campaign, visit the pages of Clark-Mortenson Insurance & Financial Services, Savings Bank of Walpole, Claremont Savings Bank, Brattleboro Savings and Loan and/or Meeting Waters YMCA.


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