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BRATTLEBORO — Whether you’re a longtime cannabis user or just canna-curious, Theory Wellness’ Dispensary in Brattleboro has something for everyone. It promotes cannabis access for all, and cares about getting it right for both the customers and the team.

The new shop opened in the Fairfield Plaza Shopping Center at 768 Putney Road in December, making it the company’s eighth store on the East Coast.

Theory has been a leader in East Coast Cannabis since it was founded in 2015 by college roommates turned business partners Nick Friedman and Brandon Pollock. Their focus has been to create a company that works towards defining the era of cannabis post-prohibition. They’ve done this by building dynamic retail spaces, creating premium products in select markets, providing world-class service, and having a history of industry firsts. Vermont is a first for them as it will be the only state where they are not vertically integrated to focus on the existing cultivation / production licensees.

“The Vermont network of local cultivators is world-class in Vermont, so we’re excited to showcase their exceptional products,” said Teva Smith, director of retail for Theory Wellness.

Theory’s exceptional products aren’t the only thing it’s known for. It also donates a portion of opening sales to local nonprofit groups when a new retail store launches. In the past, this has included initiatives for local farmers’ markets, conservation organizations and nature reserves.

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“We like to use our operation as a force for good in any community we operate in,” Smith said.

The company donated 10 percent of its net profits from its opening day to the Vermont Natural Resources Council. This decision was made because of the state’s forward-thinking approach to environmentalism — a concept the cannabis industry shares.

Aside from giving back, Theory is proud to hire talented staff who are known for providing world-class customer service at every one of its stores. The new dispensary added 10 new positions to the Southern Vermont job market.

Theory Wellness’ Brattleboro dispensary is located at 768 Putney Road in Brattleboro. The shop is open 9 a.m. to 9 p.m. daily. For more information, visit