Magic buys Stratton quad lift

PHOTO PROVIDED BY MAGIC MOUNTAINStratton's Snow Bowl quad lift will be disassembled and installed at Magic Mountain.

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LONDONDERRY — When Magic Mountain's owners learned that Stratton Mountain Resort would be replacing its quad chairlift this summer with new equipment, they saw an opportunity to improve their own infrastructure.

Last Monday, Magic LLC announced it had purchased Stratton's Poma quad lift, which for the past 31 ski seasons has carried skiers to the resort's Snow Bowl section. The lift will be taken down at Stratton this month and transported about 13 miles up Route 100 to Magic Mountain, where it will replace the area's current Black Chair lift.

Magic was already planning to replace its Green Chair lift this summer with a base-to-mid mountain Borvig double passenger lift.

The Poma quad lift, installed at Stratton in 1986, has 158 four-person chairs and a capacity of 2,000 skiers per hour. That's a significant upgrade over the Black Chair, which had 113 two-person chairs and carried 620 riders per hour.

$1M investment

In total, the investment will cost $1 million, Magic Mountain said in a news release.

Ski Magic LLC CEO Geoff Hatheway said the addition will be a significant improvement for the ski area he and his partners purchased two years ago.

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"For our ski community, this lift is a huge upgrade that meets and manages our current and future growth expectations, better fulfills customer desires for quality, reliable lift service at Magic, and sustains our reputation as an area with both minimal lift lines and low on-slope skier density," he said in the release.

Stratton is replacing the Poma quad lift with a new Doppelmayr high-speed lift, designed to minimize the impact of wind and inclement weather.

Local re-use

Hatheway praised Stratton for working with Magic Mountain to assure the Poma quad would continue to serve Southern Vermont skiers.

"It's great to see this dependable lift live on in southern Vermont, and I want to acknowledge Bill Nupp, President and COO of Stratton, and all our neighbors there for making this purchase happen," Hatheway said in the release. "We occupy a very different and smaller place in the industry than Stratton, but Bill and his team really wanted to make this possible for us. It's a true example of the big guy on the block helping the little guy out and supporting the diversity of experiences uniquely available here in southern Vermont — all within just a few miles of each other."

In its new home, with a terminal slightly higher than the Black Chair, the Poma quad will service approximately 1,500 vertical feet with the lift line stretching about 5,000 feet long.

Reach Greg Sukiennik at gsukiennik@reformer.com or at 802-490-6000.