(BPT) - As children, the holidays are a time of magic and anticipation, wrapped in the belief that something special is coming and anything is possible. As we get older, we lose some of the magic that makes this time of year so memorable.
As someone who brings so much joy to fans across the globe, entertainer and Late Night pioneer Jimmy Fallon treasures the purpose of this time of year, especially as a father, seeing the spirit of the holidays through the eyes of his own children.
To help us all relive that childlike wonder of the holidays, Fallon has partnered with Frito-Lay for its Share More Joy campaign. As a part of the campaign, Fallon will star in a new commercial where he sings a reimagined version of the holiday classic “The Most Wonderful Time of the Year.” From snowball fights to late night gift wrapping, the ad offers both hilarious and relatable moments for viewers to get into the holiday spirit.
“The theme of this campaign is ‘Share More Joy.’ I'm all about the holidays and family — and Frito-Lay as well,” said Fallon. “They came to me with all this childlike wonder and magic ... it was just the perfect fit.”
This year, the iconic snack brand is bringing back the reason for the season with the goal to share even more joy. You can find specially-marked holiday packages of Frito-Lay products that will benefit Toys for Tots with each purchase, now through December 31, up to $500,000. In total, Frito-Lay and PepsiCo will donate a combined $1 million to the Toys for Tots program, helping families everywhere enjoy the holidays to the fullest.
But the spirit of giving doesn’t end there! Frito-Lay’s Holiday Shop re-opens this year with new exclusive merchandise from your favorite brands that’ll have you wrapping the perfect gift for that chip-lover on your list.
“I love that they went above and beyond. It's just fun. You want joy, right? And that's hopefully what this will bring people.” shared Fallon.
The Holiday Shop is available now on Snacks.com. From Cheetos pajamaralls to Doritos wearable blankets to Lay’s beanies and even Cheetos bandanas for your cat or dog, stay warm and cozy while repping your favorite chips — and sharing more joy.
Visit PepsicoShareMoreJoy.com for more information.