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Jayson Tatum had eight 3-pointers and scored a season-high 49 points, and the Boston Celtics held off the hot-shooting Miami Heat for a 134-121 victory. It was the All-Star’s third 40-point game this season as he continues to pace the league’s top-rated offense and make an early case for MVP consideration in his sixth NBA season. Boston has won five straight and 14 of its last 15. Jaylen Brown finished with 26 points following a one-game absence due to neck stiffness. Malcolm Brogdon added 21 points, connecting on five of Boston’s 22 3-pointers in the game. Max Strus finished with five 3-pointers and 23 points for Miami. Bam Adebayo also added 23 points before being ejected. Miami, which shot 52% overall, was 18 of 40 from beyond the arc.

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From left to right, Celtics owner Steve Pagliuca, Mayor of Boston Michelle Wu, Governor-elect Maura Healey, Britain's Prince William, Kate, Princess of Wales, and Emilia Fazzalari, wife of Celtics owner Wyc Grousebeck watch an NBA basketball game between the Boston Celtics and the Miami Heat in Boston, Wednesday, Nov. 30, 2022. (Brian Snyder/Pool Photo via AP)

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It’s the middle of the afternoon and Jada Williams begins a live stream on Instagram. In a heartbeat, more than 1,000 of her 671,000 followers join the broadcast and begin typing in questions and comments. Williams does her best to follow along as the comments and questions scroll past. She laughs and interacts with fans, whether the topic is her basketball career or what shoes and clothes she should wear on an upcoming trip. If there’s a face of the bold new frontier of name, image and likeness at the high school level, it might as well be the 17-year-old Williams, who is a senior point guard at San Diego’s La Jolla Country Day.

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Some high school athletes are banking big bucks thanks to changes that allow them to accept major endorsement deals. California has become the trendsetter among the 19 states that let high school athletes profit from their name, image and likeness without affecting their eligibility to play in college. Among them is Jada Williams, who was a social media star and a talented point guard when she moved with her mother from a Kansas City suburb to San Diego. She wanted to play basketball for a high school powerhouse and parlay her online prowess into endorsement deals. Now the 17-year-old is pulling in six figures a year from six major endorsement deals.

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La Jolla Country Day high school basketball player Jada Williams poses for a portrait Monday, Sept. 12, 2022, in San Diego. Jada Williams has been a fixture on social media since she was 11 and stands out because of her flair for engagement. With the advent of NIL, she has parlayed her basketball skill and social media presence into six major endorsement deals that bring in a total of six figures a year. (AP Photo/Gregory Bull)

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La Jolla Country Day high school point guard Jada Williams, center, drives to the basket during a basketball game Friday, Nov. 18, 2022, in Chatsworth, Calif. If there's a face of the bold new frontier of name, image and likeness (NIL) at the high school level, it might as well be the 17-year-old Williams, who is a senior point guard at San Diego's La Jolla Country Day. (AP Photo/Gregory Bull)

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La Jolla Country Day high school point guard Jada Williams looks on during a basketball game Friday, Nov. 18, 2022, in Chatsworth, Calif. If there's a face of the bold new frontier of name, image and likeness (NIL) at the high school level, it might as well be the 17-year-old Williams, who is a senior point guard at San Diego's La Jolla Country Day. (AP Photo/Gregory Bull)

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La Jolla Country Day high school point guard Jada Williams, center, drives to the basket during a basketball game Friday, Nov. 18, 2022, in Chatsworth, Calif. Williams’ videos of crazy basketball shots first got her noticed on social media and ultimately led to endorsement deals. (AP Photo/Gregory Bull)

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La Jolla Country Day high school point guard Jada Williams, shoots during a basketball game Friday, Nov. 18, 2022, in Chatsworth, Calif. She’s managed not to be overwhelmed by the attention, saying she considers her social media followers more like family than fans. (AP Photo/Gregory Bull)

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Jayson Tatum scored 35 points and the Boston Celtics jumped to a 27-point, first-quarter lead and beat the Charlotte Hornets 140-105. Marcus Smart had 22 points and a career-high 15 assists. It was the ninth straight win at home and the 13th in 14 games for the reigning Eastern Conference champions, who have the best record in the NBA. Malcolm Brogdon scored 21 points with six assists and five rebounds. Derrick White had 15 points and six assists and Blake Griffin scored a season-high 9 points for Boston. Jalen McDaniels scored 24 points and Kelly Oubre Jr. had 22 for the Hornets. They lost for the 12th time in 15 games.