Candy store learns Brattleboro rhythm

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BRATTLEBORO — A long-running candy shop in Keene, N.H., now has a second location here on Elliot Street.

"It's going to be interesting to learn the different rhythm of Brattleboro versus Keene," said Tracy Keating, who has owned Life is Sweet in Keene, N.H., for about 14 years. "It's definitely a work in progress, but you put candy in there and you can't go wrong, I don't think."

The Brattleboro shop, Life is Sweet Candy Store, opened about two weeks ago. It is styled like an old-fashioned candy store: customers can make customized bags of goodies by choosing from new flavors, old flavors and chocolates. Cupcakes are brought over from the Keene location.

The idea is to "consistently bring in more items and improve as we go," said Keating, who counted about 100 different candies available.

"I think it was important to get in before Halloween and before the leaf peepers are completely gone," Keating said, noting that no other candy store exists downtown. "We were excited to fill that void."

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One of the building owners reached out to her when Windham Movement Apparel was leaving 2 Elliot St. to become a mobile store holding pop-up events. Keating said apartments are being created but the building owners wanted retail in the "small, interesting space."

"This kind of fell into our laps," she said. "This worked out. It's a great location."

Keating said she had been looking at opening establishments in Portsmouth, N.H., and Portland, Maine, last year but those locations didn't work out. Instead, she opened the bar, restaurant and nightclub Willie McCoy's at the Best Western in Keene, N.H. She also owns The Flight Deck Restaurant in Keene.

Keating said she hired four employees in the Brattleboro candy store. The shop is open every day except Monday.

Reach staff writer Chris Mays at, at @CMaysBR on Twitter and 802-254-2311, ext. 273.


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