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New Chapter donates masks to Retreat, BMH

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BRATTLEBORO — Brattleboro Memorial Hospital and the Brattleboro Retreat were recipients of a number of protective masks on Monday, each receiving 1,000 dust masks from Brattleboro-based New Chapter, a local maker of natural vitamins, supplements and herbal products.

Bob Foley, senior vice president of human resources, said the masks came directly from New Chapter's parent corporation, Proctor & Gamble.

"What's nice about that is it gives us wonderful resources," said Foley. "Most significantly, research and development and quality testing."

Proctor & Gamble also recognizes New Chapter's independence, said Foley, as well as the company's connection to Brattleboro and the surrounding region.

This time, P&G didn't send experts or white sheets on best manufacturing processes though. Instead, P&G went into its warehouses and pulled out the masks, which it is distributing to affiliates around the country and the world, including New Chapter.

"They were able to give us these procedural masks and they asked us to make sure they got into the hands of organizations that need them," said Foley.

"We are incredibly grateful to New Chapter for this timely donation of critically-needed protective equipment," said Meghan Baston, MSN, RN-BC, Chief Nursing Officer and Senior Vice President of Patient Care Services at the Brattleboro Retreat. "PPE has been hard for hospitals to come by all across the country, and this influx of masks will make a tangible difference in helping patients and healthcare workers on the front lines stay safe."

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"We are touched by the outpouring of support our community has shown us over the past few weeks — most recently, New Chapter Inc. generously donated masks," said Eilidh Pederson, vice president of BMH Medical Group Management and Population Health. "Personal protection equipment is crucial to keeping our staff safe and healthy as they continue to care for our community. We are thankful for the generosity of New Chapter and are appreciative of their thoughtful donation."

Foley said Peter Hills, New Chapter's Chief Operating Officer, was the person who communicated the need for masks to P&G.

"Once we knew we were getting these masks, I contacted Adam [Grinold] at [Brattleboro Development Credit Corporation] and asked him where we should send them," said Foley. "He recommended the hospital and the Retreat."

"We have a deep appreciation for the services that your organization provides to our community," wrote Hills in a letter to the Retreat. "We are particularly appreciative of your work during this unprecedented pandemic. We wish your organization and each member of your team the very best in the days ahead and hope this small contribution helps protect the health of your dedicated staff."

Foley noted that P&G had the masks on hand for various manufacturing processes of its holdings.

"In Brattleboro, we have personal protective equipment that we use in our vitamin and supplement bottling," he said. "But we are tiny compared to P&G."

Bob Audette can be contacted at


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